As more and more consumers turn to the Internet for information, the ability to forge online relationships with current and potential customers has become a necessity. Following are several strategies to begin developing online relationships with potential customers, while supporting relationships with existing customers:
- Studies reveal that visitors to your site want in-depth content that will help them make good buying decisions, such as what questions to ask and when.
- Qualified customers want a way to take action. Make it easy for them to contact you.
- Although consumers use the Internet to search all over the world for information, when they are exploring certain areas of interest, such as services, they almost always look locally. If you have an organization which does the majority of its business locally, a well-organized website that stresses your ties to the region can increase findability as well as loyalty.
- Think of your website as a way to perform simple tasks such as reducing the number of hours you spend answering basic questions as well as a way to perform more complex actions such as answering questions online, taking orders or managing resources.